"It's for the aesthetic" —you adding a retro-style air fryer and little coasters shaped like vinyl records to your cart. View ...

Another day, another nostalgic beauty trend making waves in the zeitgeist. And just like past looks that have received an ...

Whereas #corecore existed on Twitter and Tumblr as fun jabs towards a saturated naming convention, the aesthetic itself took ... couldn't be expressed through words are instead presented through ...

Fittingly, the first week of 2022 on TikTok was all about the 2010s. Between debates over the Twee aesthetic revival and revisiting old Snapchat memories, Pinterest boards, and songs from the mid ...