For CIOs, marketers and martech vendors, I believe 2025 will be a year of highs, lows and hard choices as AI’s fanboy era ...

One expert told Newsweek that the prediction "really speaks to the growing importance of authenticity and connection." ...

As we approach 2025, brands will need to adapt to these evolving trends by embracing more strategic, inclusive, and immersive approaches. By leveraging technology and focusing on genuine consumer ...

A baking and beauty influencer with 3 million TikTok followers also emphasized the power of long-term partnerships in building trust with audiences. However, Nord noted that many brands are opting for ...

Diving into the big trends this year for marketing technology, and, yes, artificial intelligence will play a part.

Horizon Media Holdings, parent company of the full-service marketing portfolio including Horizon Media, the largest ...

With OpenAI exploring advertising and Perplexity already experimenting with it, it’s only a matter of time before agentic AI ...

Amir Sharer, Founder & CEO, BRAVE: “We’ve already seen how AI-driven curation improves campaign performance while reducing ...

AI and programmatic adoption are set to propel DOOH innovation in 2025. The IAB forecasts that programmatic DOOH will ...