Use of generative AI throughout the ad industry has grown in the past six months, but IAB data suggests GAI in media planning ...

Rewinding to the start of 2024, venture capitalists were hoping for a year that would see a thawing out in the venture ...

Bill Gates' 1999 book Business @ the Speed of Thought predicted 15 tech trends that have become integral to modern life.

For CIOs, marketers and martech vendors, I believe 2025 will be a year of highs, lows and hard choices as AI’s fanboy era ...

AI and programmatic adoption are set to propel DOOH innovation in 2025. The IAB forecasts that programmatic DOOH will ...

According to Our Latest Research Report on the “Global Mobile Advertising Market” reveals that the industry is experiencing substantial growth worldwide. The report provides a comprehensive analysis ...

According to Our Latest Research Report on the “North America Anti-Drone Market ” reveals that the industry is experiencing substantial growth worldwide. The report provides a comprehensive analysis ...

One expert told Newsweek that the prediction "really speaks to the growing importance of authenticity and connection." ...

Adriana Usvat of FLC Marketing, highlights the shift to consumer-first strategies, driven by hyper-personalisation and ...

If the stock keeps its premium earnings multiple, it can finish the year as the world's largest company. 2024 was the year ...

A consensus of 25 different Wall Street analysts has predicted an average 12-month price for Coca-Cola of $72.00. This would ...