But with the announcement last Thursday that Are Media – publisher of some of the nation’s well-known magazine brands ...

Union Minister Piyush Goyal on Saturday opted for the iconic television brand punchline “neighbour’s envy, owner’s pride” to describe Prime Minister Narendra Modi’s vision of India that encompasses ...

The Samsung ad campaign was designed to showcase the power of Galaxy AI by turning a static newspaper ad into an immersive ...

In March of 1986, the publisher of the , Robert C. Hardie, held up the first edition of the newspaper printed on the new $2.7 ...

While the 45-second video does include a disclaimer that it is A.I.-generated, that disclaimer only appears at the very end, ...

Desktop display ads in Singapore averaged a 69.1% viewability rate, while mobile app display reached 75.1%, both trailing ...

Today, print media ads have become peppy, innovative, and interactive—thanks to easy availability and accessibility of technology ...

Libraries and local media organizations, two of America’s most trusted institutions, share a common mission: keeping ...

AI tools have strengthened traditional marketing by adding data-driven targeting and personalization.Classic channels, such ...

If you’ve ever wondered why some ads stick in your mind long after they air, while others fade instantly, you’re not alone. In the fast-moving world of TV and Connected TV (CTV) advertising, brands ...

Even in our increasingly digital world, where almost everything is measurable, it can be hard to quantify the effectiveness ...

A longstanding tax benefit for advertisers survived this year’s budget talks, but pressures ensure the fight isn’t over.