Why Your Product Is The Best Ad You'll Ever Have
When products deliver exceptional value and stand out in the market, they naturally create brand affinity without extensive ...
YouTube launches Premium Lite ad-free plan for $7.99 per month
On Wednesday, YouTube announced that its cheaper Premium Lite plan is now available in the US for $7.99 per month. The new ...
Marketing Dive15h
Target’s digital ad unit delivers $2B in value for embattled retailer
Sustained momentum for Roundel could help Target weather mounting 2025 challenges such as tariffs and a fresh consumer ...
Eli Lilly takes aim at weight-loss drug copies with new ad campaign
Eli Lilly launched an ad campaign on Friday, cautioning patients against the risks of unapproved weight-loss drugs in its ...
News article or big oil ad? As native advertisements mislead readers on climate change, Boston University experts identify interventions
In the battle against climate disinformation, native advertising is a fierce foe. A study published on March 4, 2025 in npj Climate Action led by Boston University (BU) researchers, in collaboration ...