The e4m-CNN Media Roundtables brought together leading marketers from across industries to discuss the intricate balance ...

Jaguar’s controversial rebrand last month is now infamous for the sheer scale of the opprobrium and ridicule it unleashed.

His story and his mere presence are testimony that there’s a way out. “I’ve loved, and I mean loved, music for as long as I ...

While students are about to embark on their holiday break, there is no such luck for educational technology (“EdTech”) providers.

The event was a master class in experiential marketing with immersive installations, wellness activations, and purpose-driven partnerships.

Top-level domains allow businesses to showcase their services and expertise upfront, improving their visibility and ...

Kendrick Lamar has had one of the most entertaining years in music I’ve lived through. Following his feud with Drake was a blast, but now that we’re five months past the end of the surprise diss track ...

Cause-related marketing is hard to pull off for many reasons, from conflicting stakeholder desires to potential backlash to ...

"We must rise to this challenge with Kendrick-like precision: thoughtful, impactful, and unapologetic. Writing — our craft’s ...

By reframing a company's purpose to "create a customer," much of the fundamentals of a company's operation change.

Big Fig, Clarins, Dutch, Exiger, and Homebase—are turning engagement into strong results. Though the companies being honored ...

The Wall Street Journal reports on this recent uptick in sales. The headline declares: “Sales of Bibles Are Booming, Fueled ...