Earlier I was writing about Jared Kopf's AdRoll, a new advertising network. I was thinking about the economics of the online advertising market. Advertising networks get to charge a healthy cut of ...

Yahoo has launched a self-service ad-placement network that is designed to offer small publishers, including bloggers, access to revenue from contextually relevant advertising, a service already ...

Update: Yahoo is shutting down its Publisher Network beta program effective April 30. This is Yahoo's equivalent of Google's AdSense ad network, directed at small publishers, and has not been very ...

Digital ad networks can benefit smaller publishers by offering ad sales support, according to reporting done by Ad Age. Ad networks recently came under scrutiny when Distractify, a small publisher in ...

ZEDO Optimizing Publishers’ Ad Networks And Providing Self-Serve Platform Says CEO de Souza. By AdExchanger. Friday, April 23rd, 2010 – 12: ... the publisher. We don’t sell to agencies – just to ad ...

In this article, we’ll explore 6 ad networks for publishers you can use and reason you to use them. First, though, ... CodeFuel is not great for very small publishers.

Publishers, too, are seeing the benefits of behaviorally targeted ads. The average cost per thousand clicks of a behaviorally targeted ad in 2009 was $4.12, up 108% from a run of the network ad ...

Google’s relations with publishers have suffered lately, as its shift to AI-powered searches has hurt traffic being sent to ...

As the debate over online ad blocking heats up with the arrival of iOS 9, experts say the biggest casualties of the online ad war may be small publishers and bloggers with few alternative revenue ...