Whether you turn to TikTok to doom-scroll, unwind after a long day, or laugh at silly trends and memes, its irresistible pull is undeniable — much like a viral song on the app that’s stuck in your head and impossible to escape.

TikTok has dramatically changed music discovery and marketing—a reliance the looming US ban on the popular app has underscored as the music world braces for an unknown future.

If the US ban goes ahead, experts point to the previous ousting of Chinese and Russian tech companies on national security grounds as a potential blueprint for how the TikTok ban