Welcome back to Week in Review. This week, we’re looking at the impacts of the looming TikTok ban in the U.S., including the “TikTok refugees” moving to

TikTok U.S. users have been learning Chinese on Duolingo in increasing numbers amid their adoption of a Chinese social app called RedNote ahead of the

The language-learning app Duolingo has seen a surprising trend emerge, the closer we get to the TikTok ban -- there's been a 216% spike in US users learning Mandarin compared to this time last year.

Duolingo capitalized on the sudden interest in Mandarin learning tied to the TikTok ban and RedNote’s rise. Similarly, small businesses can monitor cultural shifts—whether through social media trends, microtrends, news, or industry developments—and adapt their messaging, offerings or campaigns to meet consumer and customer new interests.

As many Americans flock to RedNote ahead of a possible TikTok ban, Duolingo and Drops have seen an increase in US users learning Chinese.

The last scroll for US users of TikTok is nearing, and everyone from content creators to major companies are posting their final goodbyes.

Yes, the language-learning app has been the big winner amid TikTok’s impending demise and it’s mostly due to spite. According to the app, Duolingo has seen a 216 percent growth in users learning Mandarin Chinese over the last year, which is tied to the growing popularity of RedNote.

Their migration to the app, known as Xiaohongshu in China, has opened up unexpected avenues for cultural exchanges between Chinese and American users. TikTok faces a possible ban on Sunday as the US Supreme Court on Friday upheld a law that could either ban the popular app or force ByteDance to sell TikTok to an American company.

RedNote is a foreign-owned app, and experts warn that it could be attacked by the same law that is now banning TikTok.

With the TikTok ban upheld, advertisers are implementing contingency plans. But they hope the app returns as Meta and Google aren't true replacements.