Nike, Kim Kardashian
Good morning. Trump says auto import tariffs should be “in the neighborhood” of 25%. Nike is collaborating with Kim Kardashian’s Skims for a new venture. And Roman marbles hidden for almost 70 years are going on tour.
Nike's deal with Kim Kardashian's Skims is the "latest effort" by Nike to "reconnect with the consumers — and stores" it previously "abandoned," says Andrea Felsted. This "should give investors confidence" that Nike's new CEO "is beginning to turn the juggernaut.
Nike is partnering with Skims and introducing a new female-focused brand together with the shapewear company co-founded by Kim Kardashian.
Celebrity brands are making for bigger competition to their legacy counterparts, and online influencers are shortening trend cycles.
Nike on Tuesday announced a new brand in partnership with the influencer Kim Kardashian’s Skims, giving the company’s stock one of its first pops under new CEO Elliott Hill. Nike and Skims will produce a line for women called NikeSkims.
Nike is in a slump. Sales are down, its stock has lost more than a quarter of its value over the past year and its new CEO needs some help turning around the aging athletic company. Enter Kim Kardashian.
Shares of Nike (NKE) are up in today’s trading after the apparel and footwear company launched a new women’s activewear brand called NikeSKIMS
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