Having generated 40.6 million impressions on TikTok with its latest campaign, Booking.com is bringing its “motivations-led” ...

From Coca-Cola to Brat to Salesforce, the Week team reveals the first eight campaigns that make up our best of 2024.

The marketing industry can sometimes forget that advertising needs to work in the short term in order to be able to deliver ...

The final quarter is predicted to be big for advertising spend. Global advertisers are expected to spend $299.2bn (£235.3bn) ...

M&S marketing directors Anna Braithwaite and Sharry Cramond discuss the transformation that led to the retailer being named ...

Compare the Market’s Mark Vile discusses how transitioning from chief marketing officer to chief brand officer has given him ...

First Thinking, we explore how a massive B2B business manages to remain insight-driven and not fall into silos.

The beauty retailer’s “stand out” out-of-home campaign ranks in the top 5% of all OOH ads for women, according to the latest ...

As more B2B brands embrace creativity it’s essential the foundations of good marketing are not forgotten. As ever, ...

Jaguar’s bizarre new campaign marks a complete overhaul of its positioning, when instead it should have celebrated and ...

Given the industry’s potential to shape society and change behaviour, there is so much more we can and must do to help lower ...

Channel 5 shares how it plans to grow its streaming platform My5 in 2025, with a rebranded identity and the platform’s ...