CMO Dawn Keller details a humorous effort and new partnership with Busy Philipps timed to the casual dining chain's 40th ...

A new Banner on DoubleDash format delivered over 95% new-to-brand impressions for beta advertisers in Q4 2024, according to ...

The firm cut its outlook for the next two years by nearly $20 billion as categories like automotive, retail and technology ...

Obstructed Brews” invites consumers to share a photo of their obstructed view at a baseball game for the chance to win a cash prize via Venmo.

The flagship brand has been working to insert itself back into the cultural conversation with dance-focused ads starring ...

The brand is bringing back an iconic effort with a focus on shareability and customization to engage a cohort of digital natives that crave authenticity.

What began as a strategy for retailers has quickly become a multi-industry movement. The world’s biggest retail media ...

Amazon is the most persuasive brand in America, followed by Walmart (#2), Amazon Prime (#3), Spotify (#4), and Apple (#5), ...

The sportswear company will increase marketing investments by 40% in support of a campaign, “Go Wild,” that was created by ...

The $70 million effort acknowledges young consumers are sick of polarization and capitalizes on the growing fondness for maximalism.

The campaign, which follows a packaging overhaul, includes activations aimed at driving cultural impact, such as one timed to ...

New ads, meal collectibles and in-game skins see McDonaldland icons get “blockified” in anticipation of the Minecraft movie ...