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Cracker Barrel had good reasons to rebrand. But after its new logo misfired, here's what's next
Like its namesake barrels that transported soda crackers until boxes replaced them, Cracker Barrel needed to change. The restaurant chain’s new CEO, Julie Felss Masino, laid out the argument to investors last year: Cracker Barrel’s customer traffic was down 16% compared to 2019.
What to Know About Cracker Barrel's Logo Misfire and What Could Happen Next
The restaurant chain's new CEO, Julie Felss Masino, laid out the argument to investors last year: Cracker Barrel’s customer traffic was down 16% compared to 2019. Research showed consumers thought the brand fell short of competitors in essential ways,
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Trump intervened in the Cracker Barrel logo controversy, flexing his influence over big business and handing a win to the "go ...
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