Cord-cutters are again dealing with rising programming costs after YouTube TV told subscribers their monthly fee will go up by 14% to $82.99 in January.

YouTube notified its subscribers on Thursday that, once again, YouTube TV prices are going up. Subscriptions to the cable TV alternative are increasing from $72.99 to $82.99 a month for the Base plan.

Alphabet-owned YouTube is hiking the price of its popular TV streaming service, which as more than 8 million subscribers. Beginning in January, the cost of the platform will jump to $82.99 per month, up from $72.99. The latest price increase for YouTube TV stems from rising content costs, the company said.