Blinkit, the quick-commerce subsidiary of Zomato, has unveiled Bistro, a new app dedicated to 10-minute food delivery. This strategic move positions Blinkit to rival Zepto Cafe, which recently announced its own standalone app for food delivery.

Blinkit, the Zomato-owned quick commerce platform, has launched a standalone app called Bistro, signifying its foray into the 10-minute food delivery industry.

Blinkit has launched its standalone app, Bistro, marking its entry into the growing 10-minute food delivery segment. This follows the announcement of Zepto Cafe app.

This marks Zomato's second attempt at 10-minute food delivery, following the earlier closure of Zomato Instant.

Blinkit, the quick-commerce grocery subsidiary of Zomato, launched its new app, Bistro, on the Google Play Store a day after Zepto unveiled Zepto Cafe

Blinkit’s Bistro app by Zomato promises fresh, fast food delivery in just 10 minutes, competing directly with Swiggy Bolt and Zepto Cafe in the quick commerce sector.

The service, currently available in select areas of Gurugram, aims to compete directly with other players like Zepto Cafe and Swiggy's Bolt in the burgeoning ultra-fast food delivery market

Blinkit’s move to launch a new app just for food comes at a time when every rapid delivery company is doubling down on food delivery to tap into additional revenue streams, beyond groceries and others that are delivered in 10 minutes.