Alaska Airlines is launching a $395-a-year rewards credit card as it joins the industry's race for high-spending customers. It is also launching a combined loyalty program with Hawaiian Airlines, called Atmos, and raising requirements for elite status. Alaska acquired Hawaiian last year and plans to keep the two brands operating separately.

Alaska Airlines has finally launched its first premium credit card, the Atmos Rewards Summit Visa Infinite, co-branded with Bank of America. The card, announced in March, offers rewards through the new Atmos Rewards loyalty program, access to Alaska Lounges and other benefits.

The new Atmos Rewards Summit card boasts a long list of valuable perks, including a new and highly versatile Global Companion Award benefit, plus 3x back on 'foreign purchases.'