And that was something that I thought was very, very Japanese and very Yamaha. “But we found that, particularly on a shop wall and in the customers’ minds, the guitars were kind of lost and ...

He did the most humble thing, he went in there and he bought a $200 Yamaha acoustic guitar. I loved that he showed up with a $200 guitar. He didn’t show up with a $2,000 guitar and he could have.