Runway Influence, which specializes in luxury, fashion, automotive and high-end lifestyle branding, has announced a ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, Ogilvy and others.

CreatorDB presents a guide that breaks down the cost for influencer marketing, which covers Instagram, YouTube, and TikTok influencer rates, and negotiation strategies to help you set the right price ...

Executives at SXSW described how the channel can be more successful than traditional advertising in the quest to woo Gen Z consumers.

An Influencer Marketing report found that 49% of consumers ... early access to select product launches and VIP access to events like WNBA Live and the Boston Marathon. The only downside, Haberman ...

As digital transformation accelerates, B2B influencer marketing is emerging as an effective sales channel. In a marked departure from the industry's historical reliance on tradeshows and direct ...

A wave of anti-extravagance is afoot within the influencer marketing space — and it can be a minefield for brands. Prebiotic soda company Poppi caused an online firestorm earlier this month when ...

Whether the pause affects some or all of the brands' US influencer-marketing spending was unclear. Halara, founded in 2020 by Joyce Zhang, has leaned heavily on social media and influencers to ...