Cinema United represents the 32,000 screens in the U.S. and another 30,000 screens across 88 countries, and that encapsulates ...

In hindsight, NATO was an unnecessarily confusing acronym for a trade organization representing movie theater owners. For 60 ...

A movie theater trade group has changed its name and hopes to continue promoting the movie-going industry. The new name, ...

The rebranding is designed to emphasize the importance of seeing a film on the big screen. It also means the org will no ...

The National Association of Theatre Owners, popularly known around the movie business as NATO, will no longer be confused ...

The trade organization that represents movie theater owners in the U.S. and abroad is getting a rebrand. After 60 years as ...

O’Leary took over as head of the trade group from John Fithian last year and will deliver his second state of the industry ...

The group will now be known as Cinema United, president and CEO Michael O’Leary told The Associated Press Tuesday. “It can be a little complicated having the same name as a multinational ...

Their passion, energy and commitment are the real power behind the Cinema United brand.” The group is announcing the change in advance of CinemaCon, its annual theatrical exhibition trade show ...

Movie Theater Trade Group Unveils New Name, Cinema United, and Renewed Mission to Promote Moviegoing In hindsight, NATO was an unnecessarily confusing acronym for a trade organization representing ...