Movie theater trade group unveils new name, Cinema United, and renewed mission to promote moviegoing
In hindsight, NATO was an unnecessarily confusing acronym for a trade organization representing movie theater owners. For 60 ...
NATO No More: Theater Owners Org Renamed Cinema United
The rebranding is designed to emphasize the importance of seeing a film on the big screen. It also means the org will no ...
NATO — The National Association of Theatre Owners — Has a New Name: Cinema United
Cinema United represents the 32,000 screens in the U.S. and another 30,000 screens across 88 countries, and that encapsulates ...
Movie theater owners group rebrands as Cinema United
The trade organization that represents movie theater owners in the U.S. and abroad is getting a rebrand. After 60 years as ...
Movie Theater Trade Org NATO Rebrands As Cinema United
The National Association of Theatre Owners aka NATO will now be known as Cinema United going forward. It’s a big name change ...
Screen Daily1h
Trade group NATO rebrands as Cinema United ahead of CinemaCon
O’Leary took over as head of the trade group from John Fithian last year and will deliver his second state of the industry ...