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In hindsight, NATO was an unnecessarily confusing acronym for a trade organization representing movie theater owners. For 60 ...
The rebranding is designed to emphasize the importance of seeing a film on the big screen. It also means the org will no ...
Cinema United represents the 32,000 screens in the U.S. and another 30,000 screens across 88 countries, and that encapsulates ...
The trade organization that represents movie theater owners in the U.S. and abroad is getting a rebrand. After 60 years as ...
The National Association of Theatre Owners aka NATO will now be known as Cinema United going forward. It’s a big name change ...
O’Leary took over as head of the trade group from John Fithian last year and will deliver his second state of the industry ...
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