With 2023 ushering in further economic uncertainty and a continuation of the cost-of-living crisis, short-term performance metrics are similarly growing in importance. Here are six top TV advertising ...

The report was based on advertising data from organizations around the world, as well as survey data. The researchers forecast ad spend globally on traditional search (excluding retail platforms) will ...

Programmatic advertising is on the rise ... where they are spending time with digital channels – which is everywhere. Let’s explore three trends that are creating multichannel campaign success. With a ...

Some 73% of respondents say they expect event marketing budgets to increase in 2023. Event marketers say the biggest key to event success in 2023 is attracting the right attendees (32% cite). Some 43% ...

Market analyses reveal that the global advertising industry will grow 6.3 percent in 2023, showing resilience despite the current economic slowdown. As of 2023, companies spent nine percent of ...

A global survey conducted in the third quarter of 2023 revealed that half of internet ... A 2024 survey asked marketing, public relations (PR), sales, and customer service professionals to select ...

The global market for Artificial Intelligence (AI) in Marketing was estimated at US$41.9 Billion in 2023 and is projected to reach US$220.1 Billion by 2030, growing at a CAGR of 26.7% from 2023 to ...