The updated logo depicts the Transamerica Pyramid Center rising from a horizon, rendered in crimson red. Complementing this visual change, the brand’s typography will transition to the Forever Forma ...

Transamerica has unveiled its rebrand strategy after 120 years in the insurance business. The new logo and visual identity represents different life stages and how Transamerica can help people along ...

The updated logo focuses on the pinnacle of the Transamerica Pyramid, an iconic symbol of strength and achievement. "Transamerica is executing a growth strategy to build America's leading middle ...

Calling the Transamerica Pyramid 'iconic' would not be an exaggeration. The distinctively shaped high rise (the clue is in the name) in the heart of San Francisco's Financial District has long been ...

The Transamerica Pyramid at 600 Montgomery Street between ... but it is still associated with the company and is depicted in the company's logo. Designed by architect William Pereira and built ...