Korean Air rebrands for the first time in 40 years with a simplified new look by Lippincott designed to reach global ...

The new livery debuted March 10 on a Boeing 787-10 at Korean Air’s headquarters in Seoul. It is part of a broader effort to ...

In recent years, the carrier has been in the news for its merger with fellow South Korean carrier Asiana Airlines, and recently took a key step forward in preparing for post-merger life by unveiling a ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights ...

Korean Air has unveiled its new corporate identity, revealing a modernised version of its signature Taegeuk symbol, the company's first logo change in 41 years. The redesigned deep blue Taegeuk ...