For users to break the habit of stacking, the advertising on the first screen must inspire a positive mindset, like curiosity or interest (rather than boredom or anxiety), through compelling content.

At the heart of every retail media network is a tech stack. This cheat sheet breaks down what you need to know: how the stack works, why it matters and what questions to ask before you buy in.

Blinkx has rebranded to RhythmOne (1R) to provide a unified front for the advertising stack it has pulled together to start selling cross-channel, premium media to advertisers.

That's ahead of the global average of 48%, but behind most countries in Asia, where screen-stacking is overwhelmingly popular. Japan leads the world, with 79% of adults reporting multi-device TV ...

SAN FRANCISCO, Oct. 03, 2019 (GLOBE NEWSWIRE) -- Samba TV, the leading provider of global TV data and audience analytics, today announced that i ...