Consumer concerns on the economy continue to grow, creating an opportunity for private label brands and a challenge for CPG companies.

and Ol' Roy—the retailer's private-label dog food brand. Walmart isn't the only major retail chain to launch a new store brand this year. In February, Target introduced Dealworthy, a low-priced ...

Gen Z and millennial shoppers are particularly interested in store brands as they seek out both value and quality, per a Circana study.

There is no big corporate goal. That is not the reason we are (creating this label). We are doing it in large part to add ...