Just like German automakers, Hyundai wants to sell the impression of performance for those who can't afford the real thing.

Hyundai has unveiled its new RN24 Rolling Lab. These are ten pieces of tech its uses that might become a reality. Hyundai's sultry sports car concept might never have made it into production ...

Hyundai's 2025 Ioniq 5 N is an all-new model that combines the brand’s Electrified-Global Modular Platform with its motorsport technologies. The car’s exterior features ... Jack currently hosts the ...

Is Hyundai about to drop another EV? A newly filed trademark for the name “Insteroid,” suggests a more powerful ...

The sinuous, heavily creased sedan ushers in a new era for Hyundai ... The former exotic car designer introduced Hyundai’s Sensuous Sportiness design philosophy, bringing harmony between ...

sell the performance badge without transforming the underlying car so much that only hardcore enthusiasts can appreciate it. Presumably, the Hyundai N Sport badge would be used in a similar ...