Marketing trends are shifting fast ... flexibility and scalability that modern businesses crave. These modern platforms are often supported by AI and machine learning and available with intuitive ...

Print media, television, and radio were the dominant marketing channel groups from which 20th century buyers would gain knowledge of products, services, news, events, and trends ... that the 4Ps were ...

The B2B Content Marketing 2020: Benchmarks, Budgets, and Trends—North America report, sponsored by our friends at Sitecore, does show a notable increase in the proportion of those who are successfully ...

The advertising landscape is undergoing a transformative shift, moving away from traditional models towards a hyper-digital, AI-driven future. In the MENA region, where companies have access to vast ...

WARC, in association with the Modern Marketing Association, conducts an annual survey of marketing professionals in over 50 countries to assess modern marketing trends, future opportunities and how ...

Sport and entertainment’s unique ability to deliver meaningful, scalable, brand-safe experiences is reframing the role of sponsorships and partnerships in the modern marketing ... ahead to the macro ...