Spending on mobile display advertising nationwide is expected to reach $1.2 billion by 2015, according to ABI Research. This is triple the $313 million that is currently spent. Such growth is not ...

Marketers need to begin thinking of mobile as a primary vehicle for advertising, instead of as a secondary channel to online display,? Mr. Kaur said. ?Currently multi-screen campaigns are beginning to ...

Video is going to skyrocket in terms of overall percentage of total web traffic. Meanwhile, general pageviews and impressions ...

More than half of digital display ad impressions are not actually seen by consumers, according to a recent report from Google. The study, based on an analysis of July and October 2014 data from Google ...

The medium rectangle is a rectangular display ad that typically appears on webpages and inside mobile apps. Its dimensions are usually 300 pixels wide by 250 pixels tall, making it big enough to be ...