Microsoft is deprioritizing ad tech; Google wants to get back into publishers’ good graces; and Meta has been quietly developing proactive chatbots.

An advertising watchdog has recommended that Microsoft discontinue or modify some of its Copilot claims.

Microsoft Advertising now reviews ads at the asset level, allowing approved elements to continue running even if others are ...

Microsoft Advertising is retiring Target CPA and ROAS bid strategies for new campaigns, streamlining options while preserving ...

Microsoft aggressively dealt with AI scams and policy abuse, removing a record number of ads and upgrading its enforcement ...

The Better Business Bureau's National Advertising Division reviewed Microsoft's Copilot AI advertising. It was not amused.

Microsoft Advertising remains the underappreciated gem in the digital advertising landscape. While Google Ads dominates ...

Microsoft released its Microsoft Advertising trust and safety report, which revealed it removed or restricted over one ...

Today, Wilk heads up Microsoft Advertising, a $10 billion business. Its 2022 acquisition of AT&T's ad unit Xandr helped it land a splashy ad sales deal with Netflix.And his team has support from ...

This month, Microsoft is rolling out new Audience Ad placements on the free Microsoft 365 app for consumers in the US. EU markets can expect it for Android in January 2024. Video And CTV Ads ...

Microsoft is going to drop Twitter from its Microsoft Advertising plan next week, according to the company. "Starting on April 25, 2023, Smart Campaigns with Multi-platform will no longer support ...

If you’ve messed around with Microsoft’s “free” Office web app, you’ve quickly discovered that it stinks, for one important reason: You can’t actually create documents. A new, free, ad ...