Micro-influencers overwhelmingly cite Instagram as their favorite social network for brand-sponsored collaborations, according to recent research from SocialPubli. The report was based on data from a ...

CreatorDB presents a guide that breaks down the cost for influencer marketing, which covers Instagram, YouTube, and TikTok influencer rates, and negotiation strategies to help you set the right price ...

Though mega-celebrities (think Kim Kardashian) often steal the macro-influencer spotlight, marketers should also be looking at micro-influencers. Their authentic connections with niche audiences can ...

It might seem like everyone is becoming an influencer these days ... Nano influencers are those with 0 to 10,000 followers, micro influencers are those with 10,000 to 100,000 followers, and ...

In an era where social media algorithms dictate consumer choices, one segment of the influencer economy has quietly emerged as the true drivers of trust and authenticity-micro-influencers.

The nuances to influencer marketing are many - there are vloggers and bloggers, creators and curators, nano, macro and, notably, micro. So what is a micro-influencer, why do they work, and how have ...