The Marketing Mix, also called 4Ps, is a fundamental marketing concept that shows businesses the main elements they need for marketing their products and services effectively. Marketing Mix consists ...

The successful development and implementation of marketing mix calls for a deep understanding, market research and learning from a number of people ranging from users to trade.

Marketing makes use of the "marketing mix," also known as the four Ps—product, price, place, and promotion. At its core, marketing seeks to take a product or service, identify its ideal ...

Market research provides relevant data to help solve marketing challenges that a business will most likely face--an integral part of the business planning process. In fact, strategies such as ...