In today's competitive landscape, a robust go-to-market (GTM) strategy can determine the success or failure of a product.

How to Develop a Marketing Mix Through Marketing Research. Creating a marketing plan takes creativity, but relying on your instincts and gut feelings can lead to assumptions that don't pan out ...

This aspect of marketing mix requires some research on the part of the marketer or marketing team. To determine the most reasonable price, there needs to be ample research, ...

The first R of the marketing mix is research, which can be broken down into three important components: gathering industry information, which includes reviewing industry publications, joining ...

Marketing professionals need to consider costs related to research and development, manufacturing, marketing, and distribution—otherwise known as cost-based pricing.

Each one of these tools has its place, but there are two big problems they all have in common: 1. They're not always actionable. 2. People lie. Let's break down these two issues one at a time.

Conventional consumer research alone may no longer be enough to give brands any kind of competitive advantage, according to a group of experts speaking at the Festival of Marketing: Fast Forward today ...

Conventional consumer research alone may no longer be enough to give brands any kind of competitive advantage, according to a group of experts speaking at the Festival of Marketing: Fast Forward today ...