In 2022, the sticker campaign became more well-known in light of rising gas prices, which reached around $4.59 per gallon in May 2022, more than double the price at the start of 2021.

Dollar Tree is raising prices to $1.50 on some items that used to cost $1.25. Employees are putting red stickers over items to note the change.

Across U.S. distribution networks, inside retail and manufacturing warehouses, there’s a widespread move to adjust prices higher due to tariffs.

Inflation in 2023 isn’t anywhere near what it was in 2022. That doesn’t mean prices, on aggregate, are going to come down and everything’s once again going to get cheaper.