The show, which still needs a showrunner and cast, will be based on Julie Satow’s best-selling historical novel.

Reps for NBC and Macy's did not immediately respond to TheWrap's request for comment. In 2023, NBC earned $52 million in advertising for the parade, with the average commercial bringing in $ ...

The television series will be adapted from the bestselling book "When Women Ran Fifth Avenue: Glamour and Power at the Dawn of American Fashion" by Julie Satow.

2023. The parade has been the most-watched entertainment show on linear TV for four consecutive years. The Wall Street Journal reported in November that Macy’s had hired WME to help it reap more ...

The Comcast-owned network – which has had the broadcast rights to the holiday TV staple ... with a commercial slot selling for $372,000, according to Guideline. Macy’s hired talent agency ...

By Alex Weprin Media & Business Writer NBCUniversal has locked in one of the biggest events on TV for the next decade ... deal with the retail brand Macy’s, a deal that will keep its Macy ...

Macy’s has optioned the NYT best-selling book When Women Ran Fifth Avenue: Glamour and Power at the Dawn of American Fashion to develop into a fictionalized TV series. The book by journalist Julie ...