Reps for NBC and Macy's did not immediately respond to TheWrap's request for comment. In 2023, NBC earned $52 million in advertising for the parade, with the average commercial bringing in $ ...

2023. The parade has been the most-watched entertainment show on linear TV for four consecutive years. The Wall Street Journal reported in November that Macy’s had hired WME to help it reap more ...

By Alex Weprin Media & Business Writer NBCUniversal has locked in one of the biggest events on TV for the next decade ... deal with the retail brand Macy’s, a deal that will keep its Macy ...

Jonesboro High School's marching band is drawing praise online after performing at the Macy's Thanksgiving Day Parade in New York. More than 160 members of the Majestic Marching Cardinals ...