The candy brand announced that Maya Rudolph would replace its promotional cartoon characters, which have been the focus of a partisan backlash.

M&M's has introduced the world to its newest "spokescandy" and her name is Purple. Here's what consumers can expect from the new character.

A new purple M&M has joined the bag! "Purple" is the chocolate candy's first-ever female peanut M&M and its newest character for the first time in a decade, the brand announced Wednesday, Sept. 28.

01-23-2023 MARKETING INNOVATION M&M’s is caving in to bizarre criticism of its candy characters. Or is it? After becoming a lightning rod for Tucker Carlson, the brand says it’s changing ...

M&M’S is making a statement with its latest candy pack, which features an all-female set of characters — including Purple, its newest addition. It put the company once again knee-deep into ...

M&M’s says it is abandoning its colorful candy mascots because they are too “polarizing” for Americans to handle these days. The ubiquitous chocolate characters—which have been the face of ...

M&M's announced it would be doing away with its 'spokescandies' after conservative commentators tore into the company for rebranding the mascots as an inclusive and woke cast of characters.

M&M's says its candy characters will return after the Super Bowl on Feb. 12, 2023. During its Super Bowl ad, M&M's said, fans “will get to experience the full Super Bowl LVII campaign storyline ...

Over the past year, M&M’s has been the subject of Fox News tirades and criticism from a small segment of fans — first for changing the Green M&M’s footwear and more recently featuring female ...

M&M’s is introducing a new character for the first time in a decade, but you probably won’t see the new hue in your next bag of regular peanut M&M’s.