The logo the company used in 1958, however, eschewed the idea of timelessness in an attempt to seem futuristic. Amazon Amazon's original logo lacks the subtlety of its "A to Z" design. Instead ...

Amazon has been fined a record $39M after a bitter trademark dispute with clothing brand Beverly Hills Polo Club (BHPC). The online retail giant was sued by Lifestyle Equities, owner of the Beverly ...

Amazon's original logo lacks the subtlety ... it had its humble start as a card company. This logo, used from 1950 until 1960 illustrates that. Many of the logos here are a brand's first attempt.