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Tropicana reignited a 15-year feud with customers over its packaging design, slimming down bottles
He questioned why the orange, but never the juice, was previously featured on Tropicana’s packaging. The new design’s orange twist cap “implied ergonomically” the squeezing motion that is ...
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Tropicana’s bottle redesign has customers questioning if the juice is really worth the squeeze
Customers are frustrated as Tropicana orange juice has replaced its iconic clear ... Peter Clarke, the founder of packaging design firm Product Ventures, said the smaller bottles aren’t the ...