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Tropicana reignited a 15-year feud with customers over its packaging design, slimming down bottlesHe questioned why the orange, but never the juice, was previously featured on Tropicana’s packaging. The new design’s orange twist cap “implied ergonomically” the squeezing motion that is ...
A major change to a brand’s packaging has customers asking if the juice is worth the squeeze. Tropicana has dropped its signature orange juice carafe design: the clear, plastic, rounded ...
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