But do we think to draw distinctions when diving into influencer marketing campaigns? Probably not well enough. Which often means we don't select the right influencers for our audience. The simple ...

While follower count matters, real influence comes from audience engagement, authenticity, and the ability to shape trends within their community. Each type of influencer has a distinct role in ...

Do you go with micro-influencers or macro-influencers? Influencer marketing has been growing quickly, and it's not hard to see why. It's essentially word-of-mouth, and it can be used by any type of ...