Nano- and micro-influencers are no longer just content creators; they’re community builders who engage micro-communities.

HUNTER, a leading Stagwell (NASDAQ: STGW) marketing communications agency, today announced the launch of Bobbie, a new influencer and creator marketing solution providing end-to-end influencer ...

Influencer marketing is not a trend anymore, it’s an evolving and highly dynamic industry. Brands need to treat agency onboarding with the same seriousness as any strategic investment.

Once seen as a tactical extension of wider digital campaigns, influencer marketing has quickly established itself as a ...

Open any social media app or look at any high-profile brand, and you’ll see Australia is firmly in its content-creator era.

Philip Davis and Aris Yeager are the founders of Storytime, a mobile app featuring a marketplace that connects local food ...

In the era of AI-generated content and ultra-niche micro-audiences, you might think follower count has lost its shine. B ...

CreatorDB reports on AI influencers: digital personas reshaping marketing with controlled content, no scandals, and 24/7 ...

/PRNewswire/ -- HUNTER, a leading Stagwell (NASDAQ: STGW) marketing communications agency, today announced the launch of Bobbie, a new influencer and creator ...