Nano- and micro-influencers are no longer just content creators; they’re community builders who engage micro-communities.

HUNTER, a leading Stagwell (NASDAQ: STGW) marketing communications agency, today announced the launch of Bobbie, a new influencer and creator marketing solution providing end-to-end influencer ...

Once seen as a tactical extension of wider digital campaigns, influencer marketing has quickly established itself as a ...

Brand budgets for influencer marketing will continue to rise, with 54% of multinational brand marketers saying they plan to boost spend in 2025, and 61% agreeing that influencer marketing will ...

Influencer marketing is not a trend anymore, it’s an evolving and highly dynamic industry. Brands need to treat agency onboarding with the same seriousness as any strategic investment.

Philip Davis and Aris Yeager are the founders of Storytime, a mobile app featuring a marketplace that connects local food ...

CreatorDB reports on AI influencers: digital personas reshaping marketing with controlled content, no scandals, and 24/7 ...

In the era of AI-generated content and ultra-niche micro-audiences, you might think follower count has lost its shine. B ...

/PRNewswire/ -- HUNTER, a leading Stagwell (NASDAQ: STGW) marketing communications agency, today announced the launch of Bobbie, a new influencer and creator ...