Later, an influencer and social media marketing company, acquired social commerce app Mavely for $250 million.

Later’s acquisition of Mavely signals influencer marketing upstarts will defend their turf from big agencies. The post The ...

Before the era of social media, a review from a reputable publication could make or break a restaurant. But in today’s ...

“While ROAS (Return on Ad Spend) from Meta and Google paid advertising has declined, performance metrics for influencer ...

Key areas of buyer interest include retail media, streaming TV, influencer marketing, and AI, industry insiders say.

Mavely, a Chicago-based startup that started out helping moms get paid for being influencers, is being acquired by ...

Micro-influencers are transforming the marketing landscape by driving more authentic and highly-engaged consumer interactions ...

The merger of Later and Mavely is aimed at helping advertisers track how sponsoring influencers leads to online sales.

These regulations are aimed at promoting ethical and transparent practices, especially in influencer marketing, which has ...

The challenge ahead will be striking that delicate balance of harnessing influencers’ genuine appeal without compromising ...

Later, an influencer marketing and social media management firm, is acquiring social influencer app Mavely for $250 million.