Later, an influencer and social media marketing company, acquired social commerce app Mavely for $250 million.

Later’s acquisition of Mavely signals influencer marketing upstarts will defend their turf from big agencies. The post The ...

The merger of Later and Mavely is aimed at helping advertisers track how sponsoring influencers leads to online sales.

Key areas of buyer interest include retail media, streaming TV, influencer marketing, and AI, industry insiders say.

Mavely, a Chicago-based startup that started out helping moms get paid for being influencers, is being acquired by ...

Micro-influencers are transforming the marketing landscape by driving more authentic and highly-engaged consumer interactions ...

These regulations are aimed at promoting ethical and transparent practices, especially in influencer marketing, which has ...

Brands are set to amp up their influencer budgets in thanks to the increasing trust Gen Zs repose in popular content creators ...

The challenge ahead will be striking that delicate balance of harnessing influencers’ genuine appeal without compromising ...

The Iowa-based grocery store chain is not new to the world of influencer-marketing, where people help promote the products ...

Later, an influencer marketing and social media management firm, is acquiring social influencer app Mavely for $250 million.