A logo gives your company an easily recognized visual symbol. By placing this image on all correspondence materials, marketing collateral, your website and emails, you give people consistent ...

New company logo was introduced by President Motofumi Shitara.

What do Amazon, Baskin-Robbins and Toblerone have in common? They all have hidden messages in their logos. Here's what they ...

Logos provide a unique user experience that resonates especially strong with less seasoned investors who often more readily recognize a logo than a ticker symbol or company name. Read ...

While some vintage car logos are the epitome of cool, the logos covered in this list are not. These companies tried to fix what wasn't broken and paid the price. From ill-advised streamlining to would ...

The Big Ten is home to some of the biggest and most historic brands in college athletics. Those schools also have some of the ...

The new logo was circular, with an engraved V-shaped symbol representing the company's tried-and-true V-twin engine. The horizontal bar remained, but now the Harley-Davidson name was written in ...

An unexpected logo change at China’s securities regulator is being teasingly celebrated by stock investors as heralding an ...

The Kiwi bird in the logo, which is New Zealand's national symbol, commemorates Bruce's love for New Zealand, the country he was from. McLaren used this logo from 1963 to 1966. In 1967, McLaren ...

The Connecticut company’s long-lived logo is now getting a new look tailored for the future and the dramatic shift to digital communication, including the smartphone and watch.

The previous Paralympic logo incorporated the Tae-Geuk, which is a traditional Korean decorative motif. According to oriental philosophy, Tae-Geuk refers to the ultimate reality from which all things ...