Traditional trust relied heavily on local networks and personal references. Today, trust must be built and verified across ...

It is a sign of the times that fashion – an industry that has long held on to glossy magazines – is going digital in a major way ... sustained investment in brand, we were able to support key ...

ScottHall.com, the online resource of New York-based digital marketing expert and author Scott Hall, has released a ...

We now have a tonne of evidence for how effective brand-building communication works ... for brands to create a small number of hero assets and some cut-downs to run in digital and social channels. It ...

Factor Communications, writes how the dynamic nature of the hotel industry has necessitated innovative approaches to crafting brand identities ...

Pete Blackshaw, Nestlé global head of digital and social media ... In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with ...