The Trust Revolution: Why Traditional Brand Building Is Dead
Traditional trust relied heavily on local networks and personal references. Today, trust must be built and verified across ...
Strong Brand Identity Building: Marketing Guide Launched By ScottHall.com
ScottHall.com, the online resource of New York-based digital marketing expert and author Scott Hall, has released a ...
Warc2y
Digital brand building: What fashion brands must know
It is a sign of the times that fashion – an industry that has long held on to glossy magazines – is going digital in a major way ... sustained investment in brand, we were able to support key ...
Marketing Week20d
Brand building must adapt to the age of creative fragmentation
We now have a tonne of evidence for how effective brand-building communication works ... for brands to create a small number of hero assets and some cut-downs to run in digital and social channels. It ...
Warc1y
Digital brand-building the Nestlé way
Pete Blackshaw, Nestlé global head of digital and social media ... In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with ...