With so many advertising options available today — social media, search ads, email marketing — it’s easy to overlook one of the most effective and time-tested options: digital billboards.

A Morris County neighborhood is pushing back against plans for a massive digital billboard to be introduced next week, expressing concerns about various impacts to residents' quality of life.

One will be 87 feet tall and tower over Vine Street, while the other will be tree-shaped and stand at the center's North ...