TransLink will install new digital screens for advertising and service alerts through its new contractor of Pattison Outdoor ...

Plans for a large digital advertising screen near a busy city centre road on Wearside have been submitted to council ...

Display ads and search ads are both essential components of a sound digital marketing strategy. However, they both serve different purposes and are meant to complement each other – not compete.

By integrating AI across the funnel, Stitch Fix, the online personal styling platform, reported a 9% year-over-year increase ...

Health Monitor Network, the trusted leader and innovator in point of care (POC) marketing, announced the appointment of Kartik Reddy as its new Chief Information Officer. This strategic appointment ...

Pay-per-click (PPC) advertising is all around us. Whether you’re conducting a Google search or scrolling through social media, there are PPC ads. Pay-per-click marketing is a form of digital ...

TEL AVIV, Israel--(BUSINESS WIRE)--Similarweb Ltd. (NYSE: SMWB), a leading Digital Data and Market Intelligence company, announced the acquisition of The Search Monitor, a pioneer in ad monitoring ...

Digital Marketing & Ad Tech News This agency’s AI detector tool could help brands monitor for deepfakes. Faikcheck from Publicis’ Team One can scan an image for the hand of AI.

AR-enabled displays can thus overlay digital content on the real environment and offer users interactive and engaging ...

DOOH is projected to account for 42% of total OOH revenue by 2025, according to GroupM. The global OOH advertising market is transitioning from static displays to dynamic digital screens.