McKinsey's Design Index shows companies with strong design practices outperform industry benchmarks by as much as 2-to-1. In ...

Market research When designers and businesses gather useful information about the needs and preferences of their potential customers in order to help them design products. Primary research ...

Stop guessing what your customers value in your product or service. Use conjoint analysis to determine what features are most ...

Niederle, Muriel, Alvin E. Roth, and Tayfun Sonmez. "Matching and Market Design." In The New Palgrave Dictionary of Economics. 2nd ed. Edited by Steven Derlauf and ...

Duresta Upholstery, Valderamobili, Scavolini, Giovanni Visentin, and Nella Vetrina Lead the Competitive Landscape Luxury ...

Steph McGovern:Hello, I'm Steph McGovern, and I report for the BBC on all sorts of issues and news to do with business, jobs and money. Steph McGovern:Now because of my job, I get to spend a lot ...

Market research provides relevant data to help solve marketing challenges that a business will most likely face--an integral part of the business planning process. In fact, strategies such as ...

Market research analysts study data and market conditions to help companies determine their target demographics and how much consumers are willing to pay for a product. “Market research uses ...