The old machines featured a Dell logo with a circle around it ... For example, the new Dell Pro 13 Premium is a Copilot+ PC, ...

Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of ...

Dell Technologies Inc. is re-branding its PCs in a manner reminiscent of Apple Inc.’s naming conventions in an effort by the ...

Dell announced that the XPS brand is dead, and its computers will have more straightforward names going forward.

No more XPS, Inspiron, Latitude? Yep. Dell is eliminating its well-known PC family names across its laptop and desktop PC ...

The company is ditching familiar names like XPS, Inspiron, and Latitude in favour of a simplified, tiered system: Dell, Dell ...

The company announced that will adopt a simplified branding strategy, reorganising its PC lineup into three tiers: Dell, Dell ...

Dell was mocked at its own press launch for copying Apple’s iPhone naming convention for its PCs. Both laptop and desktop PCs ...

Dell's 2025 laptops are now available for order, marking a significant departure from nearly three decades of tradition. The ...

The computer company Dell has a new brand strategy that sounds a lot like Apple. There were a few smiles at the launch.